Gucci and Greece’s lost photo opportunity

EconomyFeatures Tags: Business By: Omaira Gill
Photo by Panayotis Tzamaros/Fosphotos
Photo by Panayotis Tzamaros/Fosphotos

Recently, the Greek authorities were approached by fashion house Gucci for permission to hold a runway event at the Parthenon. The Central Archaeological Council (KAS), which has the final say over such matters, rejected the request, saying that it was out of line with the monuments cultural character.

The rejection came at a price - Gucci had offered 2 million euros towards restoration works in exchange for a 15-minute catwalk show for 300 guests.

You need a subscription to access our analysis. Please choose one of the packages available.

If you are already registered, please sign in.

Full Access

A tailor-made service for professionals

Apart from having access to all our analysis and data, subscribers will be able to consult one-on-one with our analysts.

Free Access

Read some of our analysis for no charge

By signing up to MacroPolis, readers will be able to read two of our articles without charge each month. They will not have access to our data or weekly e-newsletter.

Standard Access

Our analysis and data at your fingertips

Subscribers will be able to read the full range of our articles, access our statistics and charts, and receive our weekly e-newsletter for €450 per year.