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Gucci and Greece’s lost photo opportunity
Recently, the Greek authorities were approached by fashion house Gucci for permission to hold a runway event at the Parthenon. The Central Archaeological Council (KAS), which has the final say over such matters, rejected the request, saying that it was out of line with the monuments cultural character.
The rejection came at a price - Gucci had offered 2 million euros towards restoration works in exchange for a 15-minute catwalk show for 300 guests.
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